Home > Events > Social Marketing and Behavior Change Communication
22 January, 2018
9:00 AM
Hormuz Grand Hotel, Muscat - Oman

Arab Foundations Forum  and Oman LNG Development Foundation (ODF) are pleased to invite you to participate in our upcoming capacity development module: “Social Marketing and Behavior Change Communication” 

This module is a three-day program intended to create more effective social marketing campaigns in the Arab region.

Many organizations, public and private, use communication as a tool for public education promotion and outreach programs. Large sums of money are spent on developing materials, creating campaigns, and hosting events. However, very few of these activities lead to meaningful impact, and even fewer succeed in changing behaviors?


This workshop will answer this question by providing training on how to deliver effective and sustainable behavior change interventions based on proper planning, strategy, implementation, and monitoring and evaluation.

Facilitated by Saad Darwazeh, the workshop will employ an interactive approach and engage participants. It comprises theory, workgroup discussions, case studies, individual projects and group presentations. Some of the topics we will focus on include:

  • Creating a problem statement for a social marketing plan.
  • Explaining the formative audience research process and how it is used to identify, segment, and understand the target audience as well as determine their stage of behavior change.
  • Developing a detailed intervention design based on selected strategies and audience research findings.
  • Developing an implementation plan for a social marketing program, including creative development and media mix.

MODULE:  “Social Marketing and Behavior Change Communication”
LOCATION:   Hormuz Grand Hotel  – Muscat, Oman
DATE:  January 22 – 24, 2018

*Please ask us about preferred hotel rates and for any assistance you require for obtaining visas, we can help.

To RSVP, kindly e-mail Mohammad Azraq at: azraqm@arabfoundationsforum.org

**PLEASE NOTE: This module will be delivered in Arabic. However, some case studies and examples will be delivered in English. A command of both languages is preferred to understand and fully engage in this training. We will engage in highly interactive sessions and, therefore, space is limited to accommodate 30 participants, so please book now to reserve your spot.

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