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Ruwwad Al Tanmeya

Regional Director and Head of Programs: Samar Dudin
Establishment: 2005
Type: Multi-purpose Fundraising Foundation/Organization Focus Region: Jordan
Sectors: Youth Activism, Civic Engagement, Education


The Arab Foundation for Sustainable Development 'Ruwwad Al-Tanmeya' is a non-profit community development organization that works with disenfranchised communities through education, youth volunteerism and grassroots organizing. Our approach encompasses an array of programs and initiatives that, together, strengthen agency and facilitate redress to problems prioritized by members of the community.

Three main programs anchor Ruwwad: Child Development, Youth Organizing and Community Support.

Ruwwad is the brainchild of Fadi Ghandour, serial entrepreneur and founder of Aramex International, one of the world’s leading logistics companies. A strong advocate of a more public-spirited and decisive presence for the Arab private sector in the sustainable development of the region, in 2005, Fadi mobilized Aramex and brought together a group of likeminded businessmen with the singular aim of deploying entrepreneurship--talent, resources and skills--in the service of community and to help tackle, however modestly, the inequities that pervade the Arab world.

By sheer virtue of its aspirations, Ruwwad embraces pluralism and insists on respect for diversity. Our team’s working framework is activist and participatory, in method and as a matter of principle. Ruwwad’s, in fact, is a continuous conversation with the communities’ various constituencies, as much to invite freewheeling expression and critical thinking as it is to disrupt the status quo and its entrenched interests.


Ruwwad operates through an annual endowment from corporations and business entrepreneurs who are represented on its board. Their long-term commitment, social investments and knowledge sharing allow us to be at once flexible and decisive in addressing the communities’ needs and in mobilizing their full participation. Our financial backers’ experience and reach are put to use in advancing Ruwwad goals, foremost among them generating opportunities and leveling the playing field for the youth, nurturing 360-civic engagement and actively encouraging ground-up solutions.

Ruwwad, in effect, is a platform for engagement between proactive citizens, the youth scholars and the community. The majority of Ruwwad’s team members are from the local communities. The youth scholars are brought onboard as interns. Upon completion of the internship, many opt to join Ruwwad fulltime.

Today, Ruwwad spans Jordan, Egypt, Lebanon and Palestine, and operates through a strong network of partnerships with the private sector and civil society and governmental agencies.

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